MAHAL
A modern digital commerce experience designed for local Iraqi businesses and omnichannel operations.
The operational friction we set out to resolve.
Iraqi shoppers face clunky checkout funnels that mandate complex account passwords, lack dual IQD/USD pricing, and confuse delivery couriers with ambiguous address fields, causing high cart abandonment.
How the architecture works in production.
Ultra-fast headless mobile storefront with instant guest checkout, automated WhatsApp order dispatching, Baghdad area landmark indexing, and dual IQD/USD live pricing.
Crafted for high performance and daily usability.
Every feature is demonstrated through its actual interface implementation.
Visual Mobile Storefront & Department Browsing
Curated lifestyle storefront with sub-second catalog transitions, instant search, and categorized department navigation.
Localized IQD Pricing & Live Stock Telemetry
Displays transparent IQD pricing with real-time SKU availability, variant selectors, and local warranty status.
Smart Wishlist & Limited-Time Flash Deals
Allows guest shoppers to save favorites that seamlessly persist into their account upon sign-in, paired with countdown flash deals.
Dedicated product interface showcase.
Original product colors, readable typography, and uncompromised touch targets.
How FORSA approached and engineered this product.
Conducted user research with Iraqi online shoppers and local merchants, engineered a high-speed React Native storefront, and optimized catalog queries for low-bandwidth mobile networks.
Verified production outcome.
A reliable commerce infrastructure active in production handling hundreds of orders daily with verified merchant workflows.
Have a problem worth solving?
We engineer serious digital products and AI automation systems for Iraqi enterprises. Let’s examine your operational challenge.